The first step when you plan to go online as a business, association, no-profit, blog or personal homepage, should be owning a domain name. Internet names really matters, definitely. A good domain name, easy to spell and remember, increase the chance of converting more visitors into genuine sales and/or clicks.
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What's New Where We Are DNS explained on Wikipedia
The Domain Name System (DNS) is a hierarchical naming system for computers, services, or any resource participating in the Internet. It associates various information with domain names assigned to such participants. Most importantly, it translates domain names meaningful to humans into the numerical identifiers associated with networking equipment for the purpose of locating and addressing these devices worldwide. An often used analogy to explain the Domain Name System is that it serves as the "phone book" for the Internet by translating human-friendly computer hostnames into IP addresses. [more]